Rio de Janeiro has officially beaten São Paulo, Lima, Bogotá, Santiago, and Caracas as the leading destination in South America. This new update highlights Rio’s growing appeal to international travellers, cementing its position at the forefront of tourism in the region. While cities like São Paulo and Lima have long been seen as major attractions, Rio’s combination of iconic landmarks, stunning beaches, vibrant culture, and world-class events has set it apart. From the breathtaking views atop Christ the Redeemer to the bustling streets of Copacabana, Rio offers a unique and unforgettable experience for visitors. As travel trends evolve, Rio de Janeiro continues to surpass other cities like Bogotá and Santiago, attracting millions of tourists each year. Its ability to seamlessly blend rich history with modern-day excitement makes Rio a top destination, showcasing the city’s undeniable charm.
Rio de Janeiro’s allure has reached new heights, securing three prestigious accolades at the 32nd World Travel Awards Latin America 2025. Recognised as the best beach destination, top getaway spot, and the leader in festivals and events in South America, Rio continues to be a magnet for travellers from around the world. The awards were presented during a grand ceremony in Cancún, Mexico, celebrating excellence in global tourism. The city’s rich blend of culture, natural beauty, and vibrant events positions it at the forefront of the region’s tourism industry.
This triple win highlights the city’s ever-growing appeal, with a range of offerings that captivate tourists. From the majestic Christ the Redeemer statue atop Corcovado Mountain to the famous beaches of Copacabana and Ipanema, Rio’s scenic landscapes and vibrant atmosphere are celebrated globally. Whether visitors are strolling along the coastline, sipping caipirinhas at lively bars, or listening to the rhythms of bossa nova, Rio de Janeiro continues to embody the essence of Brazilian hospitality.
Rio de Janeiro is not just about its stunning beaches and iconic views—it is a city of celebrations. The city leads the way in festivals and events, drawing millions of tourists each year. In 2025, the city will host a series of massive events, including Lady Gaga’s spectacular concert on Copacabana Beach, which saw over two million attendees. These free events showcase Rio’s commitment to offering unforgettable experiences, attracting both local and international visitors. The vibrant culture, alongside the city’s unparalleled music, arts, and culinary scenes, ensures that Rio stands out as South America’s cultural hub.
As the festive capital of the continent, Rio is home to world-renowned events such as the Rio Carnival and the Rock in Rio festival. These large-scale gatherings are a testament to the city’s leadership in entertainment and cultural tourism. Additionally, the city’s culinary offerings—from street food to fine dining—create a dynamic experience for food lovers. The diversity of the food scene in Rio highlights Brazil’s rich heritage and its fusion of indigenous, African, and Portuguese influences.
Rio de Janeiro has also experienced an impressive surge in tourist numbers. In the first half of 2025 alone, the city welcomed more than one million visitors, marking a 51.8% increase in foreign arrivals. With an annual target set at 1.8 million tourists, Rio is on track to surpass expectations, thanks to its continued popularity as a holiday destination. This growth comes as a result of extensive marketing efforts, infrastructure improvements, and a growing number of international flights into the city.
The city’s tourism strategy focuses not only on attracting international travellers but also on making the experience accessible to all. Special promotions, local events, and curated travel packages have further boosted interest. Many tourists are now exploring Rio’s extensive list of attractions, including the historic Santa Teresa neighbourhood, the bustling markets of Lapa, and the towering Sugarloaf Mountain. This diversity in experiences ensures that Rio de Janeiro is accessible to a wide range of tourists, from backpackers to luxury travellers.
The beating heart of Rio de Janeiro’s appeal lies in its beaches. Copacabana and Ipanema, two of the most famous beaches in the world, continue to be the top draw for sunseekers. Visitors can stroll along the golden sands, engage in water sports, or simply relax by the ocean while soaking in the lively atmosphere. Both beaches are integral to the city’s identity, offering not only stunning natural beauty but also a cultural experience, with street vendors, musicians, and artists contributing to the unique energy of Rio’s coastline.
What makes these beaches so special is their vibrancy. Copacabana, with its iconic sidewalk pattern, and Ipanema, known for its beautiful sunset views, embody the spirit of Rio. These stretches of sand serve as a focal point for locals and tourists alike, where socialising, enjoying traditional food, and dancing to music are everyday experiences. For visitors, it’s not just about the beach but the connection to the culture, the city, and the people who make Rio an unforgettable destination.
Rio de Janeiro’s culinary scene is another major draw for tourists. The city’s food reflects its cultural diversity, blending the flavours of indigenous ingredients, African influences, and Portuguese traditions. From bustling street markets offering pastéis and coxinhas to high-end dining experiences at Michelin-starred restaurants, there is something for every palate.
For food lovers, a trip to Rio would not be complete without sampling its local dishes, such as feijoada, a traditional black bean stew, or churrasco, Brazilian barbecue. As Rio becomes more recognised globally for its culinary offerings, the city’s food culture continues to evolve, with new trends emerging alongside classic Brazilian flavours. The increasing number of food festivals, chef collaborations, and international food events is a testament to Rio’s growing status as a world-class culinary destination.
Beyond its beaches and city streets, Rio de Janeiro offers a wealth of outdoor activities and natural attractions for adventurous travellers. The city’s lush green landscapes and mountainous terrain provide the perfect backdrop for eco-tourism and adventure tourism. Visitors can hike up the iconic Corcovado Mountain for a panoramic view of the city, explore the Tijuca National Park, or take part in exciting activities such as paragliding and mountain biking.
For nature enthusiasts, Rio is an ideal destination to explore the lush Atlantic Rainforest, which borders the city. The region is home to diverse wildlife, tropical flora, and several protected areas that attract eco-tourists. Rio’s emphasis on sustainable tourism and preserving its natural beauty has earned the city a reputation as a leading destination for green tourism.
Rio de Janeiro’s recent World Travel Awards triple win affirms its status as South America’s premier destination. From its iconic beaches and world-class events to its flourishing culinary and adventure tourism, the city offers something for everyone. Whether it’s relaxing on Copacabana Beach, experiencing the thrill of a festival, or exploring Rio’s stunning natural beauty, visitors can expect to find a city that embraces both its rich heritage and modern vibrancy. As Rio continues to rise in global tourism rankings, it remains a must-visit destination for those looking to experience the best that South America has to offer.
